￥100,000,000
Untapped Potential in Rusutsu – Rare Development Opportunity
Introducing a unique and highly promising property located in Rusutsu, an area rapidly emerging as the “second Niseko” with soaring land values and exceptional future potential. This vast land parcel stands out not just for its location, but also for the incredible freedom it offers for development and investment.
Unlike Niseko, where increasing development regulations and zoning restrictions pose challenges for new investors, Rusutsu currently offers a more flexible and open environment for property development. With minimal restrictions, this site presents a rare chance to create and operate income-generating properties—such as vacation rentals or boutique lodges—without the same limitations found in more saturated markets.
In fact, large-scale developments are already underway nearby, signaling strong confidence in the area’s growth. Yet, very few operators have begun offering short-term rental accommodations in the immediate area. This creates a prime opportunity to establish a foothold early—an early mover advantage in one of Hokkaido’s fastest-growing resort zones.
Rusutsu Resort, just minutes away, has recently undergone significant upgrades and is widely regarded for its exceptional snow management—arguably surpassing Niseko’s. It also features far less crowding, offering a superior skiing experience. The resort is a year-round destination with a full suite of attractions including an amusement park, hot springs, and seasonal festivals.
Conveniently located along a national highway and within walking distance of a convenience store and post office, the property provides excellent accessibility. Niseko is just 30 minutes away by car, making it easy to tap into both resort markets.
The two-story home on-site features three bedrooms with a floor area of 173 square meters. The total land area, including the adjacent lot, spans 1,584.32 square meters. With no zoning or building designation limitations, you are free to maximize its use according to your vision.
This is a rare chance to invest at the ground level of a rapidly developing area—before demand drives prices even higher. Ideal for developers, hospitality investors, and anyone looking for an early-stage opportunity in Hokkaido’s next breakout resort zone.
